Medha Imam: This is “Beauty or Bust.” Nico Reyes: Where we test
out the beauty world’s weirdest products and let you know if they’re worth your
money or a total bust. I wasn’t looking. Ooh! That’s a curl! Medha: Wow. Nico: Medha, today, we are going to be trying out Curlformers. Have you ever heard of those? Medha: I have not, but I
have seen a YouTube video, and they look like udon noodles. Nico: They kinda do look like noodles, like, they make your hair
look like Betty Spaghetty’s. Did you ever have one of those? Medha: No.
Nico: It’s a doll. Medha: OK. Nico: Basically, what they are, these long pieces of fabric that you kind of crochet your hair into, leave them on for a
few hours or overnight, and they will curl your
hair without using any heat. Medha: I love that idea. Because I always damage my hair by the amount of heat that I use when I curl or straighten it. And I just love the idea that
there’s something out there that doesn’t need heat. Nico: So I guess what
we’re gonna be evaluating these Curlformers on is will they actually work, one, two, will they work on
different hair types. Medha: Yeah, because mine, I feel like it could make it curlier, and I wanna see it basically
just waving your hair. Nico: Yeah. I think that it’s
totally gonna work for you, and totally not gonna work for me. But we’ll see. OK, we have our Curlformer kits. I got the barrel curl,
and what do you have? Medha: I have the spiral curl. Nico: I can’t wait to see you
with some tight spiral curls, because this is pretty curly, but this is curly. Medha: I’ve never gone that curly. Nico: Yeah, I’m excited. Medha: I don’t know what I’ll
look like, but I’m excited. It says, “Maintain healthy
hair as you set the curls on damp hair and dry on low heat.” Nico: OK, so we’re gonna have… so you still have to dry? Wait, what? Medha: They’re kind of,
like, fun to play with. Nico: This literally feels like
the material of a seat belt. These feel like seat belts. Medha: They do.
Nico: Loose seat belts. So, is this heatless? It’s not even technically heatless. Medha: No, because the
fact that the instructions said that we needed low-dry
heat after makes me skeptical. Nico: But it’s like, I
think you have the option of sleeping in it so that it can be heatless.
Medha: Yeah. Nico: Even though, like
you said, I don’t see how sleeping in a bunch of
little curly seat belts is gonna be comfortable on your head. Medha: Yeah. I mean,
they did it in the ’50s. Don’t you guys remember? Nico: And thank God the ’50s are over. Medha: “You can air-dry your hair or use our deluxe soft
hood hair dryer attachment on a low heat setting to
speed up the process.” Nico: OK. To speed up the process, we should probably use the soft hood. Medha: I’m down. Nico: But we could also
just sleep here tonight. Medha: That’s true. Very possible. Nico: So, I have a spray bottle here, now all we have to do
is take our hair down and start spritzing away. Our hair needs to be, like, moist enough.
Medha: OK. I don’t think soaking wet, but moist. Medha: Moist. Got it. I can do that. I’m ready.
Nico: Moist. Let’s get our hair wet. “Squeeze the edge of one
end of the Curlformer to open the ring,” this ring. Nico: Easy. Medha: I am “squeezing the edge
of one end of the Curlformer to open the ring and push
the hook gently through it, straightening the Curlformer.” You hook this on, and then I think you just… Nico: Oh, you did it! Medha: I think I’m doing it. Nico: It went right through. Medha: And then just pull? Nico: Until it comes out? [Medha squeals] OK, do you need help? Do you need help? Do you need help? OK, I got you. There we go. Ooh! It’s in there! Shove it in there. Medha: Shove it. Nico: Get in there. All right, Curlformer. Medha: This is a fun thing
to do with, like, a friend. Nico: This is a fun thing
to do if you hate yourself. Medha: I don’t know why
I’m giggling at your pain, but it’s so funny. Nico: It’s, like,
insanely difficult to do. All right, I’m trying a smaller piece. Medha: Mother of pearl. Nico: That seems to be the answer, but it’s like, I don’t wanna do less. Oh, oh God. Oh, God. Medha: The back part’s really hard. Nico: The back part is so hard. Medha: So, because you have
curlier and thicker hair, I think you need to go with an even smaller amount of strands. Nico: That just upsets me. I’m impatient. Medha: You can’t do 1 inch.
You have to do, like, 1/2 inch. Nico: I personally don’t think that this, even if I did it patiently, even if I did it with all
the time in the world, I don’t think I would
have been able to do it, my whole head, yeah, on my own. Medha: Yeah, Nico
couldn’t do it on her own. Nico: It’s really hard,
I don’t do my own hair. Besides styling and brushing my hair, I don’t use tools on my hair. I’m really bad at seeing what the heck is going on back there. Medha: The Curlformers also perform better on just straighter, silkier hair. I think if you have
curly or more rough hair, you’re gonna have a really hard time dealing with these, as you saw with Nico. And there’s just no solution to it except that someone needs
to literally step in and be your partner. Nico: Yeah, if you single, don’t buy this. Medha: And if you single-handedly do this, get ready for some pain. Nico: Now, the next step, even though this is a
heatless curling experience, is for us to sit under the soft hood dryer for, like, a few minutes,
let these curls dry up a bit, and then we can see what’s cooking under these seatbelts. Medha: Yeah. Nico: Oh, my God.
Medha: What? Nico: I wasn’t looking. Ooh! That’s a curl! Medha: Wow. Nico: I’m a little impressed by that. I wasn’t expecting it
to really do anything. Medha: It curled. Nico: These look wrong. These look bad. Medha: Wait, let me see. Oh, my God. Nico: So, Curlformers,
that was an experience. Heat is still gonna be necessary to move this along in some way, because after putting a
million of these in your hair, trust me, you’re going to wanna be done. Like, you’re not gonna wanna leave them on for hours and hours and hours. But, I don’t know, I do
think I would give them maybe like a 3.5, because your hair really did come out with curls. The price on the Curlformers does vary depending on your length, obviously. But I think that the $50 to $70 range is too high for this kind
of working, you know. I just think it could be a
lot cheaper for what it did, so I’m gonna have to say I
don’t think it’s worth it. Medha: No. No. Nico: I think you could curl
your hair other ways, heatless, that would be less annoying.